For automakers work around the clock to be at the forefront of the industry. They're constantly looking to make the biggest and best advancements in automotives. Well, except for Ford, who are pushing for a pickup truck emoji.

To celebrate World Emoji Day, Ford has released a new video, showing the rigorous process of building, designing, and test driving an emoji car.

The tongue in cheek promotion showcases is meant as a light-hearted joke, but it's been a genuine effort by the Brand since 2018 when Ford submitted the same design to the Unicode Consortium (the people in charge of keyboard characters).

"When customers started demanding a truck emoji, we knew we had to help make it happen,"

Joe Hinrichs, Ford's president of automotive

They're putting in a valiant effort for their emoji, that's for sure. But we won't know if it was worth it for a while still. The next batch of new emojis won't be until 2020.