Despite all the good things we've heard about Honda's latest Accord, dealers are still having trouble selling them. The year is young, yet the Camry and Nissan Altima both managed to outsell the Accord. It's reached the point where dealerships are turning to Honda for help.

Sources report that executives from Honda North America have plans to meet with dealers this week to discuss the low rate of sales. We anticipate cash incentives and improved lease agreements to be the primary topic of discussion. Even if so, there's no way to be sure Honda will agree to these ideas. Yet the surplus is undeniable. Honda had a 103-day supply of Accords, nearly 50 percent more than the industry average of about 70 days at the beginning of the month.

When asked about the issue, Honda had the following to say.

“[We are] pleased with the growing market share and top transaction prices that the all-new 2018 Honda Accord is garnering in its segment. [we plan to] work collaboratively with [its] dealer partners…to ensure the overall value proposition with each of our products is competitive in the marketplace.”


While the sound like they're in denial, Dave Conant, a California Honda dealer, is confident in a compromise.

“I’ll be surprised if we don’t see some help in April or May. They’re not going to let the car sit on the lot.”


If you're looking to purchase a new Accord, you might be better off waiting a few months for a better deal.