Ferrari is diving into the world of luxury SUVs. But they seem to have hit a bit of a snag with the name. The running title for the vehicle is the Ferrari Purosangue. But the brand has run into legal trouble when a charity of the same name is pushing against allowing a trademark.
The world is Italian for "Pure Blood." Which makes sense that a charitable organization against the use of performance-enhancing drugs would hold the name. Based in London, the Purosangue Foundation fights against doping and helps train disadvantaged athletes. They trademarked the word "Purosangue" in 2013, using for the foundation name and on various merchandise.
According to the Financial Times, the foundation is now pressing charges against Ferrari for trying to use the word as the name of their vehicle. The lawsuit comes after the two companies couldn't come to an amicable agreement.
Ferrari claims that the organization hasn't been using the word enough to warrant exclusive access. A lawyer representing the Foundation disagrees, claiming it has been in constant use. The matter will be heard in the Court of Bologna, Italy, on March 5, 2020.
It's unfortunate that the two companies couldn't reach an agreement. We would imagine that agreeing to donate a small portion of proceeds from the vehicle line would be more than enough. If we had to guess, one of the two companies isn't willing to budge. We just wonder which one.
Charity Sues Ferrari Over the Purosangue SUV Name
Posted By: LizardRock | 0 Comment(s) Posted On: Feb 07, 2020 @ 04:43 PM