We've noticed that Pininfarina has been rolling out a number of new electric car concepts. As it turns out, this is a bit more than simple industry bandwagoning. The Italian design firm is officially relaunching as an electric car brand.

Automobili Pininfarina is taking the experience from the Formula E championship, as well as their design background, to design, engineer, and manufacture luxury electric vehicles. The first model Pininfarina plans to release is an electric hypercar, due to arrive in 2020. The EV maker has yet to provide any additional details, but reports are saying that it will have modular underpinnings co-developed by Rimac and Mahindra's Formula E Team. The vehicle will supposedly produce nearly 1,500 horsepower.

Grandson of Pininfarina founder Battista Farina and Pininfarina SpA chairman Paolo Pininfarina said the following in a statement,

"This project helps me and my family to realize my grandfather's dream of seeing outstanding innovative cars solely branded Pininfarina on the roads."


Pininfarina revealed the Hybrid Kinetic (HK) GT concept at this year's Geneva Motor Show. The concept takes cues from the previous year's H600 hybrid sedan concept and the K500 and K750 SUVs. Pininfarina even rolled out a hydrogen track car in the form of the H2 Speed. The automaker is also rolling out an H500 electrified concept sedan alongside a four-seater K350 SUV at the Beijing auto show later this month.